The Puppy Bowl: Ridiculous or Sheer Genius?

Apparently there’s some big football game on today.  Whoop-de-doo.

Actually, this year will be the first time I check out Animal Planet’s Puppy Bowl.

Animal Planet's Puppy Bowl VI garnered over 7 million viewers. Puppy Bowl VII airs today.

The story behind the creation of the Puppy Bowl kills me – opportunity at its best. Animal Planet wanted a way to fill the rarely watched space opposite the Super Bowl, and decided to create the Puppy Bowl, where rescue puppies play on a mock football field, earning “puppy touchdowns” if they bring a toy into the end zone.  After 6 years, the Christmas yule log-like time filler has become quite the success.

And don’t get me wrong, cuteness is guaranteed, and no one can knock Animal Planet for featuring adoptable rescue pets.  I checked out a couple of short clips on YouTube, and they’re certain to put a smile on your face.

… if you watch in 5 minute intervals.  It doesn’t take long for my inner cynic to take over and start to zone in on the cheese.

Kitty half time show?  Hamsters in a blimp?  Bunny and/or chicken cheerleaders?  And apparently this year they will introduce a mock “kiss cam”.

I am beginning to think I’m not the intended audience.

Perhaps the funniest/most ridiculous is the human referee. I caught a glimpse of this fascinating job on some of the YouTube clips, and can’t decide if this guy is really lucky … or not. His job is to monitor the play, interrupt “unnecessary ruff-ness” between the puppies, and clean up any “penalties”.  I’m just picturing this guy in a pub, talking to a pretty girl: “Actually, I’m on TV… ever hear of the Puppy Bowl?”  Then again, this could also totally work in his favour – who’s to say?


Clearly the pups didn't see the flag. (Photo:

In any event, I like puppies more than I do the NFL, so the PVR is set and I’ll check out as much as I can stomach. (Though, to their credit, at least the puppies aren’t dressed up.)

If you’d like to check out the Puppy Bowl’s starting line up, check out Animal Planet’s website here.

I’m not sure if anyone out there calculates the odds for the Puppy Bowl, but I’d put my money on Mae for MVP.

Mae: 9 weeks old, Great Pyrenees/Newfoundland mix (photo:

To read more Super Bowl day blog entries, visit today’s blog hop, hosted by the All Things Dog Blog.